IDEO: Deep Dive Video Response

I thought that the IDEO Deep Dive video was pretty interesting, and entertaining. The people that work at IDEO seem to have fun at their job, and I would like to work in environment like that one day as well, where you get paid for what you actually like doing, and having fun while doing it. It seemed that although they have fun, they still get their work done. It was interesting to see the process the people at IDEO went through in order to redesign the shopping cart. Overall the video was educational, and the final product of their new shopping cart was pretty neat. I would like to see that shopping cart some day in stores.